Outdoor Digital Signage

Outdoor Digital Signage
There are lots of challenges when implementing outdoor digital signage however despite this more and more digital displays are being built out to make the most of their higher audience numbers these outdoor digital advertising displays can generate. While the most obvious obstacle for taking a industrial grade LCD screen outdoors is shielding it from the weather, and specifically rainfall, the problems connected with the sun can be just as difficult to overcome. Outdoor Screens
The problem with the sun and outdoor digital signage is that direct sunlight will frequently make the screen unreadable. Not only can sun cause glare (you must know what that is like when you try and watch the TV at home during the summertime where quite often you’re forced to shut the curtain to see the screen obviously ) but even when there’s absolutely no glare in bright sunlight the screen will appear dim and difficult to see. However there are ways to ensure the screen is as easy as you can when taken outdoors:
Brightness
Ensuring you have the brightest kind of screen potential will go along way to ensuring that the screen is readable. The brightness of LCD screens is measured in nits (aka candela per square metre). The minimum screen brightness for any outdoor LCD screen should be 800 nits however LCD with 1000+ nits can be found and should be considered when looking to get into outdoor digital signage. It should also be noted that in general industrial displays have higher nit values and therefore are better suited to outdoor signage screens.
Anti-glare technologies
Preventing glare is done in many of ways. Optical bondng, anti-reflective glass and tinting are only some options. Regrettably, whichever way you select this there most likely will be some drop-off in brightness. Direct sunlight can cause more problems than simply glare also. Display burn can grow whether the sun is constantly on it either the outdoor digital screen should be turned away from the sun another solution to prevent this screen burn should be considered like cooling the screen itself.
Bespoke Outdoor Content

A lot of content that works well in indoor places doesn’t respond well to be taken outdoors. Use colours and designs that are more prominent in outdoor places. There is frequently a lot of trial and error involved with this but check what works and what doesn’t and you should soon develop a teaser for designing material that is acceptable for outdoor digital signage.

About the Author

admin